About Us

From a little idea in North Tawton to this... 🦌

I’ve dreamt about it for ages and I’ve finally done it — I’ve started my own country clothing brand: WILD & RURAL.

Born on the edge of Dartmoor, made for real country life — muddy walks, farm shops, yard jobs and cosy pub fires.

First up: our split-colour rugby shirt in Dartmoor  green , Soft, warm, made to last and made to actually FIT. Plus bobble hats, socks and totes coming very soon .

This has been months of late nights and I’m so excited (and a bit terrified!) to finally share it.

If you love the countryside as much as I do, I’d love you to follow along — @wildandruralclothing

First drop coming very soon.  Would love to you to follow my dream with me ❤️

Nicky x